| | | Join our Future of Marketing webinar on 21st September, 2pm BST Curious about what the future of marketing will hold? Don't miss our upcoming webinar, highlighting key trends and insights from Econsultancy's Future of Marketing survey and report and examining the challenges and opportunities facing marketers now and into the future. |
A day in the life of… Jacques van der Wilt, General Manager Feed Marketing, DataFeedWatch
Jacques van der Wilt is General Manager Feed Marketing at DataFeedWatch by Cart.com, which offers ecommerce product feed management solutions, helping online retailers to sell in advertising channels such as Google Shopping, Facebook and Amazon Marketplace. We caught up with van der Wilt to find out more about his role and ask him about product data, AI in PPC, and which channels retailers should invest in. |
Is learning the key to digital transformation success?
Writing in Econsultancy’s report, ‘Winning the Race for Digital Skills: The New Best Practices of Effective Learning’, Econsultancy’s SVP of Learning and Research, Stefan Tornquist, notes that,
“Research has shown that the main stumbling block to effective change is internal resistance; as individuals and teams, employees are uncomfortable with change happening ‘to them’, leading to a transformation failure rate of anywhere from 35% to 85% depending on study definitions and methodology.” |
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| Quick Guide to Direct-to-Consumer (DTC)
This quick guide looks at the evolution of the direct-to-consumer (DTC) model and the opportunities for both startup and legacy brands. It provides frameworks, strategic considerations and guidance for traditional brands seeking new routes to market. |
Retail Media Best Practice Guide
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement. |
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| Fuel your marketing with knowledge and inspiration at Festival of Marketing 2023. |
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Webinar: Future of Marketing
September 21st, 2023 | 2:00pm BST, 9:00am EDT
Highlighting the key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the challenges and opportunities facing marketers both now and into the future.
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| In today's fast-paced world, longer-term commitments with a group of carefully selected influencers has been shown to help a brand achieve a much greater reach than one-off collaborations. Find out how you could leverage influencer communities to build brand authenticity and strengthen customer loyalty. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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