Key highlights from Drift’s marketing leadership report -

Hi John,

Marketers are accustomed to pivoting their campaign strategies and benchmarks, but the last few years have challenged the industry as a whole in a multitude of ways.

For one, marketing teams are forever changed. In fact, according to a Drift study, 74% of US marketers across 25 industries said marketing is more important than ever, and 47% reported having more flexibility as a team.

Additionally, respondents claimed tactics like personalization and AI will have a significant impact over the next five years.

Are you ready for these tailwinds?

Register here for "The State of Marketing Leadership: A Look Back to Prepare for the Year Ahead," presented by Drift, and learn:

• The top five marketing channels and tactics here to stay
• How to keep up with the demand for personalization, speed, and self-service, as these continue to be the gold standard
• The vital in-house skills of a modern marketing team—think content related—and the challenges that lie ahead
• Plus! Ask questions and interact with your eMarketer community of marketing peers

Join Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community, as they dive into the results of this study and provide actionable answers during this live Tech-Talk Webinar.

Reserve your seat now to join us on Thursday, October 7 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Drift.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in the state of marketing leadership. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com