Two years on from Econsultancy’s first Future of Marketing guide, and amid a period of unprecedented global upheaval, this guide draws together the views of a wide range of client- and agency-side B2B and B2C marketers to understand their priorities and what will shape the industry over the next two years.
In the second half of 2020, where should search marketers be focusing their strategy, resources and efforts? Rebecca Sentance rounds up seven factors that are set to influence search marketing over the remainder of the year.
Airbnb, which has been especially hard hit by the ongoing pandemic, recently managed to spark outrage by encouraging guests to send “kindness cards” to hosts along with an optional monetary donation.
Patricio Robles examines why an ostensibly 'nice' gesture from the company fell so flat.
Instagram turns 10 in 2020, and the platform has certainly come a long way since its early days. Once a place for personal photos (mainly of cats and food), it’s now the dedicated home of creative and innovative brand content.
Darren Savage is the Chief Strategy Officer at Tribal Worldwide London, the UK office of interactive global agency network Tribal Worldwide.
He spoke to Econsultancy about how working away from the office has boosted his productivity, why people don’t want to go back to the way things were, and why understanding the customer is more critical than ever right now.
Customer Retention Best Practice Guide What strategies should marketers deploy to transform new customers into repeat customers, and how best to optimise long-term loyalty and advocacy among the highest value customers?
