| Club Industry’s latest report, “The Future of Technology in the Fitness Industry,” is now available for free download. The report offers insights on how technology is changing sales, marketing and training as well as thoughts from sponsors about technology’s impact on the business. read more |
| | An underexplored engine of business growth comes from the technology in which you invest for your fitness facility. read more |
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| | The fitness industry must promote that it is a health delivery partner to encourage people who have little inclination to go to a health club to become healthier. Two keys exist to doing that. read more |
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| | Each generation has its own preferences, so to increase your revenue opportunities, connect with each generation in the way they want to be reached. read more |
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| | In an age when technology’s role has increased in importance to the fitness industry, one element that remains critical to success is good employees, particularly instructors. read more |
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| | Data will allow you to leverage your digital platform to improve the member experience, retain your members and gain new ones. read more |
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| | In a hybrid world, fitness brands that build high-quality virtual experiences for their communities will retain members and grow faster than their competition. read more |
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| | If used strategically, your social media gives users a look into your fitness facility, motivates them on their health journey and offers exclusive brand content to keep them engaged. read more |
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| | Follow these five tips for creating a more engaging cycling experience that gets people back into your club. read more |
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| | As the fitness industry reopens, club and studio operators will see benefits if they embrace the digital changes that happened during the pandemic by offering digital and physical services. read more |
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| | The way people work out transformed during 2020. Consumers are now digital natives who are used to content-driven fitness experiences online. Clubs must adapt. read more |
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