Free report and survey findings

The Future of the Role of the PR Pro
Free Report from Ragan Communications

Flexibility and innovation have emerged as enduring essentials. Purpose-driven communication and solid storytelling will become ever more crucial.

As brand managers are adjusting to a new normal of remote work and careful reputation management, PR pros are adapting to become crucial advisors for business leaders.

The Future of the Role of the PR Pro

This new report looks at how the coronavirus crisis has affected the PR industry, and offers insights into what the future looks like, and what skill sets and attributes will be needed moving forward, including:

  • How PR departments have changed—permanently and temporarily
  • Media relations strategies around non-coronavirus content
  • PR’s value and collaboration success
  • Key PR skill sets to succeed in the future
  • And more

To what degree will the PR profession be permanently changed by the events of this spring? Find out in this enlightening report.

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Questions? Contact Cservice@ragan.com or 800-878-5331.


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