European publishers are pushing back against the duopoly in a variety of ways, but there's a common theme: If there's a strategy that can reduce reliance on either Google or Facebook, take it. "A played-out form of advertisement": The ubiquity of memes has some brands wondering if they should stop using them for marketing. GQ has benefited from Donald Trump's election, thanks in part to "The Resistance," Keith Olbermann's video series that has attacked the presidency. "I don't like working with Facebook, but I have to": Top European marketers shared their thoughts on platforms, influencers and more at Digiday's first European brand summit. BNP Paribas has partnered with Snapchat with the aim of reaching its young user base, our sister site Tearsheet reports. With influencers, it's hard to know who can add value and who just has a big follower count. Viacom's Velocity brand studio is using data science to identify the ideal influencers for every campaign. Sponsored by Viacom. |
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| Jessica Davies “Publishers everywhere are looking for answers, but this is an area European publishers are leading.” |
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| Yuyu Chen Brands have used memes for advertising for a long time. Now, some say, they’re hitting a saturation point. |
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| Sahil Patel Keith Olbermann’s “The Resistance” has benefited GQ, which is getting more video viewers and readers by attacking the Trump presidency. |
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| Digiday Editors "I don't like working with Facebook, but I have to." |
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| Sponsored Content GumGum We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum |
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| Sponsored Content Viacom Influencers are multiplying like rabbits, but as brands rely more and more heavily on social talent to spread their message, how do you choose the best influencer for the job? Viacom’s Velocity brand studio is using a combination of data science and old-fashioned casting instinct to identify the ideal influencers for every job. Sponsored content by Viacom |
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