Rarely taking the Palais stage at Cannes or appearing in “Top 100” lists of Madison Avenue’s power players, Agency CFOs are increasingly stepping into the spotlight as balance sheets take center stage as the coronavirus crisis extends into another week. Read more below. Other things to know about - Gain actionable insights into surviving retail's new reality at our Amazon Strategies Virtual Forum. Join us over parts of five mornings from April 20 - 24 to explore what the crisis has meant for selling on Amazon and delve into the increasingly volatile Amazon advertising ecosystem.
- Publishers and advertisers: How are you planning to block, eliminate and avoid deceptive ads in 2020? How will deceptive ads impact the 2020 election? Sponsored by Geoedge.
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howdy! | The Confessions | | | | The coronavirus has changed how creatives do their jobs. In the latest edition of our Confessions series we hear from one copywriter about what’s changed. | | |
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howdy! | Coronavirus Fallout | | | | Agency CFOs rarely take to the Palais stage at Cannes or appear in “Top 100” lists of Madison Avenue’s power players. But as the coronavirus crisis extends into another week, agency CFOs are increasingly stepping into the spotlight as balance sheets take center stage. “Agencies are famous for being run on creativity and growth, but […] | | |
| Sponsored by Simulmedia | | | | Playbook: for brands that advertise on television, here are strategies for media that turns viewers into customers, all without overspending. | | |
howdy! | Coronavirus Fallout | | | | Since the onset of the global pandemic, advertisers have either paused or pulled media dollars, which has sent programmatic prices haywire. All of this has been driven by the uncertainty of what lies ahead. | | |
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| Sponsored by Zephr | | | | Research: Monetizing content during a crisis — when advertising revenue is under extraordinary pressure — isn’t just about building a paywall. This report shows the value of developing a two-way relationship with audiences that goes beyond creating barriers to the content they want. | | |
howdy! | Coronavirus Fallout | | | | Coronavirus may have upended Bustle Digital Group’s, People’s and BuzzFeed’s editorial schedules, but now the publishers creating new franchises out of the pandemic. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The coronavirus pandemic is causing tectonic shifts for businesses. As physical stores close, consumer demand is also dropping. For most brands, this means costs need to be cut. And for many, people are the place to start. | | |
| | | | | The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for multinational companies to step up and earn goodwill with smart initiatives. "Every brand should be trying to figure out how they could be helpful," he said on the Digiday Podcast. |
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