| Jessica Davies “GDPR and the draft ePrivacy Regulation create significant risk to Facebook's business of tracking consumers across the web.” |
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| Kerry Flynn While Twitter has long been heralded for real-time moments, some brands have found success within the platform's TV-like offering. |
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| Sponsored Content Thunder Marketers are starting to test ads using methods such as impression-based creative rotation testing, cookie-based testing and people-based testing, but are doing so without a clear strategy. How do they know which tactic is actually working? More importantly, how do marketers know if the "right" ads are reaching the target audience? Get the guide. Sponsored by Thunder. |
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| Seb Joseph WPP is not the only holding company struggling to re-evaluate its conglomerate strategies. |
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| Tim Peterson Nearly a year after ads.txt was introduced, publisher adoption has increased but one-fifth of ad buyers still don’t know what it is. |
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| Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. |
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| Sponsored Content Tune The future of marketing is mobile. With consumers carrying around smartphones at all times, your brand could be inches from their fingertips -- but that means nothing without proper measurement. Get the guide. Sponsored by TUNE. |
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