The Gift You Give To Yourself Dear John, On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same law school. They were very much alike, these two young men. Both had been better than average students, both loved the law and both clerked for prominent judges while in law school. Both of these young men were filled with hope for the bright future that lie ahead of them in their career as lawyers. Recently, these men attended their law school’s 25th reunion. They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone into private practice in the suburbs of a big city. But there was a difference. One of the men was billing a low hourly rate, doing tedious, repetitive work and barely making enough to pay his bills. The other was the Managing Partner of his own boutique law firm, earning great money and taking only the clients and cases that intrigued him. What Made The Difference? Have you ever wondered, as I have, what makes this kind of difference in people's lives? It isn't a native intelligence or talent or dedication. It isn't that one person wants success and the other doesn't. It is one little thing that clearly separates those who live an average life from those who live lives of freedom and independence. That one little thing is confidence. It’s confidence in the ability to attract new clients. It’s confidence in the ability to handle he work effectively and efficiently. It’s confidence in commanding a fee premium because you have significant expertise that client’s want, need and will pay for. Most attorneys don’t have this confidence. But they should. The reason they don’t have this confidence is because of human nature. Confidence comes from three things: 1). Capability 2). Clarity of Purpose 3). Accountability You have lots of capability in the practice of law. You know what you're doing. But you lack advanced capability in building a business. Sure, you have a business that allows you to pay the bills and occasionally buy yourself something. But you often wonder where that next big case is going to come from. You wonder if you will have enough for retirement. You wonder if you will be able to take your family on that long awaited vacation this summer. You need to put the systems in place that will give you this capability. The business development activity can wait until tomorrow. That's something you've been telling yourself for a while. You've got work in front of you that needs to be handled. That's the priority. Wrong. It's that type of thinking that keeps you in your current condition. Growth must always be the priority. Without clarity of purpose - prioritizing business development - you're never going to have the opportunity to grow and to do your best work. If client attraction is not your priority, it will never happen. Who tells you when you screw up? Hopefully not the client. Hopefully not the court. Hopefully it is someone you trust and someone who can give you constructive advice. But seriously, who holds you accountable for achieving your goals, for building the business you want, for attaining the lifestyle you deserve? If the answer is "nobody" that's the reason those things have seemed so distant and unattainable. This holiday season you have an opportunity to give yourself a gift. That gift is a relationship that helps in these three areas. That gift is: capability, clarity of purpose, and accountability. And the gift comes in the form of a one-on-one coaching relationship with me. Each year I select twelve people and help them grow their law firm. These folks have unlimited access to me via telephone, video, in person (when they come to Miami or New York) and via email. We customize our work together to get the highest ROI. Typically, that is 10-20 times the investment, by the end of the first year. What is the secret sauce? It's actually three things: First: I see your practice and your firm with fresh eyes. I see the things you miss because you are too close to it. Often, attorneys are stepping over dollars to pick up nickels. Second: I've worked with over 900 individual attorneys at 300+ law firms in the past twelve years. I've seen the great, the bad, and the awful. I can share best practices with you and keep you from making big mistakes. Third: I help you identify your strengths and leverage them while we develop systems to work around your weaknesses. In short, you make more money and you get home on time for dinner. These days I work with mostly large companies and professional firms. I only accept 12 individual attorneys into my "private client program." In 2020 I have two openings. There is an investment associated with the work I do. I make money by providing you with a future income increase of at least $300,000 or more. So don't think for one minute this will be inexpensive. If you'd like to discover how you can make more money and take back control of your time, I'm your guy. There is nobody better at helping lawyers escape the mind-numbing trap of getting a new client, working the file, and then having to go out and find another new client. If you'd like to apply for one of the two spots I have on my client roster, give me a call: (786) 436-1986 Six of my twelve private clients have been with me five years or longer. Three of them have been with me since I started my business. That should tell you something - and yes, if you're serious about this, you can speak with them. Two spots and the first two qualified people to apply and invest, will get them. Let me help you make 2020 your best year ever. This holiday season make our work together the gif you give to yourself. Call now: (786) 436-1986 Warm regards, Dave Lorenzo |