After a week when brands' lip service to political causes was laid bare through the Pepsi fiasco, Glad trash bags today launches a curious installation, "The Glad Wall," that also takes a political stand--wrapped in a product pitch. The installation was made by the ad agency Alma, a unit of Omnicom's DDB, for this weekend's...
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AdFreak Daily Roundup
April 07, 2017
Today's highs and lows of creativity
Suddenly, it's an even finer line to walk
By Tim Nudd
After a week when brands' lip service to political causes was laid bare through the Pepsi fiasco, Glad trash bags today launches a curious installation, "The Glad Wall," that also takes a political stand--wrapped in a product pitch. The installation was made by the ad agency Alma, a unit of Omnicom's DDB, for this weekend's...
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UA follows Johnny Agar's story
By Tim Nudd
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With a very cute ending
By Rebecca Cullers
DDB hacks facial recognition for Terre Des Femmes
By Patrick Coffee
School for Justice turns prostitutes into prosecutors
By David Gianatasio
In recent years, underage sex trafficking has run rampant in India, with as many as 1.2 million children--some as young as 7--forced to serve as prostitutes. Yet, only a handful of cases leading to convictions are ever brought to trial. (That number was 55 in 2015, the most recent year for which statistics are available.)...
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Tips from Margaret Johnson, William Gelner, Tiffany Rolfe and more
By Tim Nudd
Earlier this week, in part one of a new video series, we asked top creative directors about the best advice they ever got in their careers. Today, we debut a companion series, also focused on career advice. This time, we ask top creatives to share the advice they give young people just starting out in...
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Innocean's Eric Springer picks his 3 favorite ads
By Tim Nudd
In 1987, Nike and Wieden + Kennedy released "Revolution," a stunning ad set to John Lennon's famous 1968 Beatles anthem. It was an instant classic--due in no small part, of course, to the music. It was also controversial. Lennon's widow, Yoko Ono, supported the idea of licensing the song--telling Time magazine it would make "John's...
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Last seen in 1998's Mulan promotion
By David Gianatasio
"McNugga Lubba Dub Dub" might be the goofiest brand tweet of the year so far. That's how McDonald's replied to a Twitter request from the writers of Cartoon Network's Rick and Morty, after they urged the fast-food giant to bring back its McNuggets Szechuan dipping sauce, last savored in 1998 as part of a promotion...
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Yes, it's selling a watch and not a car
By T.L. Stanley
When we last saw Patrick Dempsey in a commercial, he appeared alongside fellow TV doctors like Lisa Edelstein (House), Alan Alda (M*A*S*H), Noah Wyle (ER) and Donald Faison (Scrubs) for Cigna health care. The point of that campaign was to encourage people to see real physicians for annual exams. Dempsey's new ad, for luxury watch...
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Plus, what's new at Barton F. Graf
By Tim Nudd
Whenever we sit down with top creative directors for a video shoot these days, we ask them--among many other things--to pick their favorite Super Bowl ad. More often than not, they choose Apple's "1984." But when they don't pick "1984," they're often inclined to go with another classic--E*Trade's "Monkey" ad from the 2000 Super Bowl,...
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