"It’s not good preaching doom and gloom," said Martin Sorrell, executive chairman of S4 Capital. In the early throes of the coronavirus, Sorrell was one of the few executives predicting a “V-shaped” recovery in the marketing services business. He has since slightly amended that shape to a “reverse square root": a sharp decline, swift initial rebound, but taking a little longer to return to normalized levels of spending. Read more below. Other things to know about - Tomorrow: On our next Digiday+ talk, we'll hear from Yann Le Bozec, marketing director EMEA at Crocs, on how to adapt your brand’s messaging, including how to set up internally to be in responsive, always-on mode. Learn more and subscribe to Digiday+ for access to this exclusive conversation.
- Join IAS, Roku, Digiday, and Dentsu as we explore the state of connected TV and how the current global coronavirus pandemic is shaping consumer behaviors, digital trends, and the future of cross-screen advertising. Sponsored by IAS.
| | |
|
| Top Stories |  |
|
| Managing Through Crisis | | | | ‘It’s not good preaching doom and gloom,’ said the S4 Capital executive chairman. ‘It won’t get you anywhere.’ | | |
|
howdy! | Beyond Ads | | | | In July 2018, Uzabase co-founder Yusuke Umeda addressed a room of anxious Quartz employees. Staffers were reeling from the news that the business publication had been sold by Atlantic Media to a Japanese company largely unfamiliar to the U.S. media world. What, they wondered, did Umeda hope to achieve by purchasing Quartz? Umeda said his […] | | |
| Sponsored by Twitter | | | | Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will look different this year. | | |
| Advertisement |  | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Without being set up for success at agencies, Black employees often don’t make it to middle management. | | |
| Sponsored by Vevo | | | | As uncertainty looms, marketers are taking new steps to boost reach. Strategies include leveraging shorter ads, increasing investment in family-friendly experiences and adopting multi-cultural targeting tactics. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | About 74% of 127 publishing executives surveyed by Digiday this month said the crises have driven ad CPMs down, while 75% said they’ve had difficulty in ad sell through. Programmatic ad CPMs have been driven down between 10% and 20%, with some publishers choosing to reduce inventory instead of selling it at an extremely low rate. | | |
| Advertisement |  | | |
| Sponsored by AdColony | | | | Mobile game downloads have increased by more than 60 percent during the pandemic. As a result, brand marketers are spending more on mobile gaming ads to target higher-income players in a time of quarantine. | | |
howdy! | Subscriptions | | | | The last few months have been a perfect storm for publishers who can’t quit the sugar rush of cheap acquisitions. | | |
howdy! | Coronavirus Fallout | | | | But when coronavirus shut down nearly all of Vox Media Studio’s planned productions for the year, all areas of that integrated business were affected and the team had to pivot fast in order to stay on track. | | |
| Equality and Opportunity | | | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Teen Vogue editor-in-chief Lindsay Peoples Wagner believes the time is now for change in media and fashion. “I want to see brands, publications, everyone in the industry commit to a long, sustainable change,” Peoples Wagner said on this week’s episode of the Digiday Podcast. Peoples Wagner is a rarity in glossy media: […] |
|
|
