"We're fumbling around in the dark." Programmatic ad demand volumes plummeted in Europe when the General Data Protection Regulation took effect. A big reason for the upheaval: Google.

After its acquisition by Chinese company Bytedance in November, lip-syncing app Musical.ly is ramping up its ad sales effort in order to attract more ad dollars beyond small influencer-based campaigns.

Amazon has become a significant subscription driver for TV networks with over-the-top streaming channels, but networks say they aren't too concerned about ceding control to the tech giant.

A lack of measurement standards has kept brand advertisers away from podcasting. Now, the industry is moving toward a standard, but that shift comes at a cost to podcast producers.

This Friday is the early deadline for the Digiday WorkLife Awards. Submit your organization in categories like Most Innovative Culture, Most Passionate Employees, Most Collaborative Culture and more for the chance to showcase your company culture as the best in media and marketing.

Cannes is coming. Navigate the week with our Cannes Briefing, a daily newsletter delivered during Cannes that provides highlights and lowlights from along the Croisette, invitations to exclusive events, from live podcast recordings to parties and panels, and much more.

 

'The Google Data Protection Regulation': GDPR is strafing ad sellers

Jessica Davies

“The concern we all [publishers] call out is Google's dominance, which is driving distortion of the market while they're lining their own pockets.”

Musical.ly is quietly starting another big advertising push

Kerry Flynn

After being acquired by Chinese media company Bytedance last November, the lip-syncing app has been formalizing its ad offerings.

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Working smarter: How AI will elevate marketers

Sponsored Content IBM Watson Marketing

Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. On June 7th 2018 at 1PM ET, join Michael Trapani, global product marketing leader for IBM Watson Marketing as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing.

Amazon has become an important distributor for over-the-top networks

Sahil Patel

As Amazon drives people to subscribe to streaming channels, TV networks consider whether the platform will become too powerful.

Podcasting keeps inching toward measurement standard, but is reluctant to deal with the short-term pain

Max Willens

Wondery will fully adopt the IAB standard in July.

How HSN used AI to get personal with shoppers

Sponsored Content IBM Watson Marketing

As the Home Shopping Network's marketing expanded across innumerable digital platforms, it struggled to track and respond to individual retail journeys. So powered by AI, it pivoted to creating personalized, cross-platform conversation with consumers. Sponsored by IBM Watson Marketing.

Forget fake news: How in-feed native ads can spread positive news

Sponsored Content Nativo

For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with malintent. Sponsored by Nativo.

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Careers Title
 
June 1, 2018
VP, Social Commerce
Diply
New York, NY
 
May 29, 2018
Senior Associate, Digital Marketing
Axios
DC/New York
 
May 26, 2018
Account Manager, Social Media
SUITCASE Media
London, UK
 
 

ALL CAREERS

 
 
Events Title
 
EARLY DEADLINE:
June 1, 2018
Digiday Technology Awards
 
June 5 - 7, 2018
Digiday Video Summit Europe
Amsterdam, Netherlands
 
Last chance deadline:
June 8, 2018
Digiday Marketing and Advertising Awards Europe
 
 

ALL EVENTS