While industry folks have deliberated the man-versus-machine question, automation in the form of programmatic advertising has upended the media buying process, changing many of the jobs required to run a campaign. Machines are simply better and faster when it comes to gathering insights, testing ads, learning what works and optimizing the result. But the dirty secret of programmatic advertising is that it still requires an awful lot of people. Read more below. Other things to know about | | |
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| Future of Work | | | | While industry folks have deliberated the man-versus-machine question, automation in the form of programmatic advertising has upended the media buying process, changing many of the jobs required to run a campaign. Machines are simply better and faster when it comes to gathering insights, testing ads, learning what works and optimizing the result. But the dirty secret of programmatic advertising is that it still requires an awful lot of people. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Hulu is allowing just four advertisers to run pause ads each month, which helps to explain why this new type of inventory is selling out several months in advance. | | |
| Sponsored by Moat by Oracle Data Cloud | | | | As we enter another decade of robust growth for digital marketing, here are five trends shaping the future of measurement that will help marketers plan for a quantifiable and successful future. | | |
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howdy! | Ad Blocking Wars | | | | Ad blocking is a deeply contentious issue for German publishers, with several of them engaged in fierce legal battles with ad-blocking software developer Eyeo. | | |
| Sponsored by Nexstar Digital | | | | To keep pace in 2020, marketers will be forced to stay on top of data and regulations and invest in dynamic problem-solving methods. OTT transformation, the shift to impressions-based currency and even the 2020 elections all pose risks and rewards. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | About 78% of the publishers polled by Digiday said they now provide paid maternity leave. But when it comes to paternity leave, many publishing organizations don’t seem to be as generous. Only 57% of the respondents in a fresh survey said their company grants new fathers paid leave. | | |
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| Sponsored by Hulu | | | | At the Digiday Video Advertising Summit, agency execs told us that measurement and technology pose more urgent challenges to video advertisers than even creative production. | | |
howdy! | Internal Organization | | | | Six-year-old insurance marketplace startup Policygenius leans on its in-house creative team to help make decisions about which media it should buy for various campaigns. | | |
howdy! | Video Anywhere | | | | Bleacher Report’s chief content officer Sam Toles reveals how he has crafted a new centralized B/R Studio, and a special pilot program for it, to generate more video series this year. | | |
| | | | | "We think there's diversification opportunities across the portfolio," says chief revenue officer Geoff Schiller about his company, Group Nine. |
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