Hear industry leader debunk myths and offer insight for election, holiday -

Hi eMarketer Reader,

Consumers are spending more time on mobile devices and increasing their utilization of apps. According to eMarketer estimates, time spent on mobile apps in the US will reach just over 3.5 hours per day this year. Yet not all advertisers today have a comprehensive in-app advertising strategy.

Join us for eMarketer One-on-One, a new video interview series where industry leaders share how to stay competitive in the marketing and advertising worlds. Abhay Singhal, CEO of InMobi, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, about the power of in-app advertising for brands. Abhay also debunks a few in-app advertising myths and offers insights on what may lie ahead.

Reserve your seat and gain access to eMarketer One-on-One with InMobi’s Abhay Singhal, and learn:

• The unprecedented shifting consumer behavior and trends in these uncertain times
• Key issues facing the industry: post-IDFA (identifier for advertisers), the demise of cookies, and big tech social accountability
• In-app predictions for the months ahead: 2020 presidential election, holidays and more

Please reserve your seat. This video interview will stream on Monday, September 14 at 2:00 PM ET.

This eMarketer One-on-One episode is sponsored content from InMobi.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

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