Holding companies are struggling to adapt to changes in consumer behavior. A floundering MDC Partners is hoping Stagwell Group's acquisition can change its fortunes. Ogilvy rebranded itself last June after around two years of restructuring and staffing changes. And even the nation's oldest agency wasn't impervious to WPP's consolidation as the holding company merged JWT...
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April 30, 2019
Morning Digest
What marketers need to know today
Presented by
Walmart Media Group
The Third Way: The Growing Appeal of Alternative Agency Networks
Why Gorton’s Fish Sticks Make America So Nostalgic

How Direct-to-Consumer Brands Are Plotting Their Way to Your Dog’s Heart
Advertisers Are Hedging on Google as It Enacts GDPR-Compliant Policies
Carrie Brownstein on How Portlandia Launched Her Branded Content Career
Ford and Gina Rodriguez Prove It’s Never Too Late for Women to Achieve Their Dreams
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