Despite hitting its three-year target, The Guardian's David Pemsel believes the market threats are tougher than ever
As more users grow accustomed to streaming video, Hulu has gone on an aggressive distribution, pricing and promotional strategy to add subscribers.
Given the publishing industry's recent struggles, a media company producing a Broadway musical in 2019 would seem to be a red flag, but the media company in question, Gary Vaynerchuk's Gallery Media Group, is not strictly a media company nor does it appear to be struggling.
In the latest edition of our Confessions series, we spoke to a black agency employee who has led diversity initiatives within agencies who says that there is a lack of transparency when it comes to agency diversity initiatives.
For Digiday+ members: After years of glitzy presentations and whiz-bang displays of technology, publishers participating in the 2019 IAB NewFronts are spending more time talking about things like audience measurement and ad effectiveness, rather than big top-line audience numbers or video views.
Join 360i, Carat, Havas and more at the Digiday Programmatic Marketing Summit to find out where top brands and agencies are investing across platforms and the tools they're using to do it more efficiently.
With 65% of all e-commerce driven by mobile -- and 70% of consumers preferring to speak with brands via mobile messaging -- it's clear that the future of e-commerce marketing will be driven by mobile innovation. Sponsored by Chatkit.