The New York Times / Callie Holtermann
Bluesky adds one million new users after election →“In the week since the United States presidential election, Elon Musk has used X, the social media platform he owns, to reiterate his support for President-elect Donald J. Trump. Some of the platform’s users have decided that they would rather post elsewhere. Among the largest beneficiaries of that desire is Bluesky, a rival service that has gained more than a million new users in the week since the election … It now has 14.7 million users, the company said.”
The Financial Times / Hannah Murphy, Daniel Thomas and Eric Platt
Advertisers set to return to X as they seek favor with Elon Musk and Donald Trump →“Media executives told the Financial Times that some brands were preparing to advertise on X once again, as its billionaire owner was likely to gain an influential role within a second Trump White House … ‘Whether by accident or design Musk has created not a new Twitter but a new Truth Social, albeit one that Trump isn’t a majority shareholder in.'”
Adweek / Mark Stenberg & Paul Hiebert
Forbes, CNN, and others lose millions as new Google policy tanks affiliate businesses →“The declines are isolated only to the affiliate arms of these publishers, said Sistrix marketing manager Steve Paine. So CNN Underscored declined in search visibility, but CNN.com did not. This pattern is highly atypical, according to Paine. It is rare to see such a small number of sites be affected by an SEO update, and it is rarer still to see site directories, rather than the domains themselves, experiencing isolated drop-offs. ‘To target at a directory level—that would require some very specific algorithms or a human touch. I would say this is almost unprecedented.'”
CNN / Jeremy Herb, Haley Britzky, Oren Liebermann, Kristen Holmes, Alayna Treene and Jack Forrest
Trump picks Fox News host Pete Hegseth to serve as secretary of defense →“Many people in Trump’s orbit were caught by surprise by his decision, the sources said. Hegseth didn’t emerge as a top candidate for defense secretary until Monday, a Trump adviser said, with the Fox News host interviewing for the role over the last 24 hours. Trump’s choice of Hegseth is a notable departure from his picks for defense secretary in his first term, when he selected a four-star general, James Mattis, and an Army secretary, Mark Esper, to lead the Pentagon. But Trump ultimately soured on both of those secretaries and was sharply critical of them after Mattis resigned and Esper was fired.”
TechCrunch / Kyle Wiggers
Perplexity will launch ads on its platform this week →“The site will start showing ads in the U.S. to start, and they’ll be formatted as ‘sponsored follow-up questions.’ (E.g., ‘How can I use LinkedIn to enhance my job search?’) These ads will be positioned to the side of answers and labeled as ‘sponsored.’ Brands and agency partners participating in Perplexity’s ad program include Indeed, Whole Foods, Universal McCann and PMG.”
Axios / Sara Fischer, Sophia Cai
Trump expected to shake up White House briefing room →“Confidants of President-elect Trump are considering changes that would give newer, MAGA-aligned voices access to daily press briefings … The briefing room currently seats 49 reporters across an array of outlets. Any efforts to expand access to daily press briefings to pro-Trump outlets, such as Steve Bannon’s War Room, would need to come at the expense of existing outlets.”