Marketers can finally combine big data assets with real-time modeling to inform the activation of their media campaigns, all within the Google platform. Understand the context of users, predict their intent, and ensure they receive the messaging and user experiences that match their needs.
In this playbook, we explore how to connect Google's unified advertising and analytics platform, Google Marketing Platform, to Google Cloud Platform to drive more informed performance marketing. See how we help automotive brand MINI deliver true people-based marketing with remarkable results. |
