Your Guide to Adding a Performance Plan to CTV

Finding your exact audience, measuring outcomes, and optimizing to drive revenue and conversions. Sounds like the ingredients to a solid performance channel—and that’s exactly what Connected TV brings to the table.

This upfronts season is seeing more brands add a performance strategy to their TV plans. How do we know? Well, they’re working with MNTN to do it.

They’re finding it to be incredibly simple too. That’s because the approach they’re taking—combining a performance strategy with smart, purpose-built technology—is delivering results that allow them to launch impactful CTV campaigns that deliver efficient results. We’ve assembled three success stories that showcase this in action, and now we’re sharing them with you.

In this guide you’ll learn:

• How advertisers are adding performance strategies to their CTV plans
• A checklist to ensure CTV ad tech is capable of handling performance campaigns
• How automated optimization works—and why it gets better with time