"[People are seeking new kinds of medical care] for the same reason that when I need to buy something, I get on Amazon.com on my phone. It's not that the regular grocery store didn't meet my needs; it's just such a hassle, and they've made it so much more convenient." —Pearl McElfish, who researches health services at the University of Arkansas for Medical Sciences, on the rise of urgent-care and primary-care startups |