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| 7 big takeaways from this year's nominees By Jason Lynch Thanks to Peak TV, there are more scripted series than ever--with around 450 expected to air this year--making it seemingly next-to-impossible for new shows to make a splash with overwhelmed audiences. But that didn't stop an impressively large number of first-year programs--including shows like This Is Us and The Handmaid's Tale, which shook up the... Read more » |
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| The company saw volume growth in the mid single digits By Jason Lynch |
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| Promoted Content by GumGum | | Best practices of a digital marketing pioneer |
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| NBC and the cable entertainment networks score high single-digit CPM increases By Jason Lynch |
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| Programmatic is also on the rise, according to new eMarketer data By Sami Main |
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| Mobile and local video will drive ad revenue growth By A.J. Katz The local media marketplace is poised to deliver solidly consistent advertising growth over the next five years, reaching nearly $174 billion by 2021. This is according to BIA/Kelsey's mid-year update to its 2017 Local Advertising Forecast, which presents a national overview of total U.S. spending in local markets over a five-year period (2016-2021). According to... Read more » |
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