Short-term retention tactics are necessary. But they can turn even more customers away, defeating their purpose. Today’s feature from contributor Jay Mandel outlines a more holistic approach worth considering. It’s about broadening the strategy without losing sight of key loyalty and value goals. And it’s very design- and data-driven.
And also today, contributor Mohit Palriwal lays out the case for better understanding and connecting the customer journey. This area is set for a revolution with new AI and machine learning analytics.
Finally, we want to hear what the MarTech community learned in 2024, from new tools to new tips and tricks for old tools. Tell us in this super-short survey and help inspire your peers.
Chris Wood
Editor
