Good morning,

In a change that might be bigger for advertising than CCPA or GDPR, consent is now required to access Apple's mobile advertising tool IDFA.

In other words, as my colleague Ronan Shields wrote, the newest Apple update will require "app developers, including media owners and brands, to disclose the data they collect and the third parties they share it with."

As a reminder, it's NewFronts week. On Wednesday, we heard presentations from The Wall Street Journal and NPR. You can read Adweek's full NewFronts coverage here.

Otherwise, you can read the rest of our team's reporting at adweek.com/digital. Please consider sending your thoughts to sara.jerde@adweek.com.

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The digital ad giant takes roughly a 30% cut.

From Best Media Planning/Attribution to Best Customer Data Platform, which finalist will be crowned? Vote Today!

Despite several initiatives by the social network, just 1% linked to scientific organizations.

Executives showcased new data on changing consumer behavior at the NewFronts.

The companies make their case for trustworthy, timely and direct content.