Plus: Facing scrutiny, Google outlines ad-tech prices. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
June 25, 2020
By Sara Jerde
 
 
Apple's Latest Privacy Announcement Could Be More Impactful than CCPA or GDPR
 

Good morning,

In a change that might be bigger for advertising than CCPA or GDPR, consent is now required to access Apple's mobile advertising tool IDFA.

In other words, as my colleague Ronan Shields wrote, the newest Apple update will require "app developers, including media owners and brands, to disclose the data they collect and the third parties they share it with."

As a reminder, it's NewFronts week. On Wednesday, we heard presentations from The Wall Street Journal and NPR. You can read Adweek's full NewFronts coverage here.

Otherwise, you can read the rest of our team's reporting at adweek.com/digital. Please consider sending your thoughts to sara.jerde@adweek.com.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
 
 
 
Facing Regulatory Pressure, Google Outlines Its Ad-Tech Fees for Publishers
 

The digital ad giant takes roughly a 30% cut.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Adweek Readers Choice: Best of Tech Partner Awards
 

From Best Media Planning/Attribution to Best Customer Data Platform, which finalist will be crowned? Vote Today!

 
 
 
 
 
 
 
 
Facebook Users Shared More News Links Than Healthcare Sources
 

Despite several initiatives by the social network, just 1% linked to scientific organizations.

 
 
 
 
 
Promoted Content by Salesforce
The 5 Biggest Trends Propelling Data-Driven Advertising
 
The 5 Biggest Trends Propelling Data-Driven Advertising
 
 
 
 
 
 
The Wall Street Journal, Barron's Group Emphasize First-Party Data to Advertisers
 

Executives showcased new data on changing consumer behavior at the NewFronts.

 
 
 
 
 
NPR, APM and Vibenomics Make a Play for Audio at NewFronts
 

The companies make their case for trustworthy, timely and direct content.

 
 
 
 
 
 
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