The impact of native advertising across the consumer journey

Good Morning!

Today we have a new whitepaper by Nativo, which shows marketers how to strengthen their advertising with tactics that influence customer behavior across every stage of the purchase journey.

According to Nativo: A full-funnel strategy only succeeds with equal priority across all stages of the consumer journey. If you’re focused solely on conversion tactics versus upper-funnel consideration, your strategy may suffer. Make sure your messaging adequately engages and educates before asking users to take action.

Also, Shrikant R Kale, co-founder of iZooto, highlights how publishers can adapt and find new opportunities in times of COVID-19.

He writes: Chances are that your audience is now consuming more videos, podcasts, live streams, and webinars. So be creative with your content, and leverage tools like web push notifications to bring attention to it.

Content Marketing

The impact of native advertising across the consumer journey

Tereza Litsa

Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey.

How publishers can adapt in times of COVID-19

Shrikant R Kale

Shrikant R Kale, co-founder of iZooto, shows how publishers can adapt and find new opportunities in times of COVID-19. Read more

Analyzing Customer Data

New browser policies shift the value to offline data

Chris Morse

Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data - and making it valuable again. Read more

Data & Analytics

MTA is dead: Why marketers should adopt an agile marketing strategies

Matt Voda

For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Software, highlights these options and explain the simple changes that are bound to make a large impact on a brands marketing tactics. Read more

Digital Leaders

Q&A with Joyce Kim, Chief Digital and Marketing Officer at Arm

Jacqueline Dooley

ClickZ spoke with Arm’s CMO about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing & communications. Read more

Digital Advertising

How consumers’ attitudes to advertising changed since COVID-19

Tereza Litsa

How much has COVID-19 affected consumers’ behavior? How should advertisers adapt? Unruly's Peer Network briefing has everything you need to know. Read more

Digital Marketing

Marketing's New M.O.

We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader? Download now

Actionable Analysis

How to Do Online Competitor Analysis

Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. Download now

ClickZ Daily: May 21, 2020

Content Marketing

Digital Advertising

Analyzing Customer Data

Data & Analytics

Digital Leaders

Digital Advertising

Featured Reports

Digital Marketing

Actionable Analysis