The impact of thought leadership and what communicators need to know about AI this week

By the Numbers: This is the impact thought leadership has on prospects — and current customers

New data from Edelman and LinkedIn reveals that good thought leadership is vital for B2B sales and retention.

AI for communicators: What’s new and what matters

The latest on risks, regulation and uses.

Applications now open for the 3rd annual Ragan Research Award

A chance for undergraduate PR students to contribute to the field – and earn a research stipend.

The Scoop: Google fights to recover after Gemini AI fumbles on race

Plus: World’s oldest logo gets an update; Universal goes ‘nuclear’ on TikTok.

Why there aren’t more Black men in PR

Insights from The Museum of PR's “Celebrating Black PR History 2024: Where Are All the Black Men in Public Relations?”

Member Content

5 tips for handling media relations during a crisis

It feels scary, but the media can be an ally.

PR pros reveal their very favorite measurement

Because yes, you've gotta do math.

How to communicate a strong employer brand amid layoffs

Layoffs are devastating for those who are told they no longer have a job. But they’re no walk in the park for those left behind, either.

The Scoop: Social platforms’ admin policies face SCOTUS scrutiny

Plus: AT&T offers credit and apology following outage, a controversy at baseball’s Spring Training.

How Burrell College harnessed a video storytelling strategy to humanize the brand and strengthen its media partnerships

Sidney Alvarez of Burrell College of Osteopathic Medicine shares insights on video storytelling, successful partnerships, and owning the narrative.

3 pillars of building a rock-solid client relationship

The most important work relationship you can build is with your client.

The Scoop: AT&T outage disrupts communication across the country

Plus: Uncertainty abounds at Vice, Reddit prepares to go public — with a twist.

From the Museum of Public Relations: Motown honors PR legend Ofield Dukes

A fascinating glimpse into PR history.

How I Got Here: Kami Spangenberg thrives in RTI International's flexible work setting

Kami Spangenberg shares the song that changed the way she thinks about her career.