| If you have ever had the chance to train with a highly motivating group fitness instructor or personal trainer, you know that they will push you hard and produce serious results. Having someone who can take your workouts to the next level is like getting a first-class upgrade to fitness.
What's not to love about that?
Let's compare this to flying. Trust me; this will make sense.
If you have ever flown in first-class, you know that coach never feels quite the same once you experience life beyond the curtain.
I suppose the overall experience in first-class differs from airline to airline, but certain aspects are expected. In general, the seats are bigger than in coach, the food is better, drinks are included, and the service is next level compared to what is happening at the rear of the plane.
Until you experience each class, you wouldn't know what you were missing until the day you get a rare upgrade and realize how air travel should always feel.
In comparison, let's say your gym has been the top or only choice in the neighborhood for years. A new club suddenly opens nearby with a killer sound system and a next-level experience. Naturally, your members wonder what it's like and check it out. They soon realize the existence of a new standard of excellence, and it reels them in for more.
After experiencing the first-class touch, would you return to your usual spot with the same enthusiasm? With little or no difference in cost, probably not! It would make no sense to fly coach if a first-class seat were always available at the same price.
With that said, if your competition was able to exceed member expectations with flying colors and entice a new customer base, the word will spread. They will tell their friends and will be more inclined to write a five-star review, similar to the excitement of experiencing first-class for the first time. Why is that important for fitness clubs? Read more... | 
