| Join Ragan for this hands-on virtual boot camp on all things Google, from analytics to SEO to Adwords. During this period of crisis posed by the COVID-19 outbreak, it’s even more crucial that stakeholders can easily find up-to-date information on your organization. With marketing budgets threatened, organic search has also taken on new importance. | You’ll learn:
- All the tactics and tools you need to maintain your brand’s digital footprint and ultimately your bottom line
- The fundamental SEO principles you have to know to climb search rankings and boost brand reputation, and their implications during the current crisis
- What new Google updates such as Bidirectional Encoder Representations from Transformers (BERT) mean for your content strategy
- How to use Google Analytics to discover powerful audience insights, and adjust your content in response to the COVID-19 pandemic
- Which cost-effective online tools can help you hone your SEO and analytics strategies
- The latest techniques you need to optimize your content for mobile and voice search
- New analytics capabilities that allow you to present more meaningful KPIs to executives and defend your budget in a time of economic downturn
- Solutions to common SEO mistakes and challenges that could be hurting your efforts
- How to integrate Google into communications strategy and your workflow
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VIEW TRAINERS Get up to speed and start taking full advantage of the tools you need to protect your online presence during this crisis.  Register today for this May 13 boot camp and get the highly practical and actionable advice you need to succeed as a digital communicator during the ongoing crisis, without leaving your home or office. If you have any questions, or need help registering, contact Shallon Blackburn at shallonb@ragan.com.
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