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How Brands and Creators Are Adapting to a ‘New Normal’

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The pandemic has disrupted the influencer marketing industry. But it’s not time to completely throw out the rulebook, as most of the changes are accelerations of pre-existing trends, rather than transformative shifts in the market.

In Influencer Marketing in the Age of COVID-19, eMarketer explores the impact of the pandemic on influencer marketing, including spending, content creation, partnerships and platforms.

In full, this exclusive report:

1 Provides an in-depth look at how the pandemic changed the influencer landscape
2 Examines the challenges that have been presented to influencer marketing during the pandemic
3 Provides best practices for working with influencers during the pandemic

Get all of these insights and more when you purchase the Influencer Marketing in the Age of COVID-19 report for $995.
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