What Lead to President Nelson’s Video Prayer of Hope During the Pandemic
The Zoom call included a prophet, an apostle and a church communications expert. It was September 2020, and the pandemic was raging.
An idea was considered by President Russell M. Nelson, Elder Ronald A. Rasband and the managing director of Church Communications, Michael Colemere: Should President Nelson record a message of hope for members of The Church of Jesus Christ of Latter-day Saints?
Sheri Dew also was on the Zoom call, and this week she told the story of what happened next to a BYU-Pathway Worldwide student audience as she bore witness to what she called the tremendous privilege of having prophets on the earth today.
“President Nelson told them to ‘sprinkle a little fertilizer’ on the idea and bring it back to him the following week,” said Dew, who is executive vice president of Deseret Management Corp., which owns the Deseret News.
President Nelson didn’t wait a week. He pulled together the same group again the next day.
“He told us our idea wasn’t bad; it just wasn’t right,” Dew said. “During the night he had had the strong impression that he did indeed need to record a message — but for the world, not just for church members. The message was to be about expressing gratitude to God, and it needed to include a prayer for the world. He told us the day and time the video should be released and even how long his message should be.”
That was a challenge for the communications specialists. Dew said the team of videographers, editors, translators and other experts “never recommended a video as long as the one President Nelson specified. Nor would they have suggested releasing it on a Friday.”