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| | | | | Luma’s Terry Kawaja’s rundown on ad tech predictions, preoccupations and predicaments for an industry going through its awkward teenage years. | | |
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howdy! | | | | | Publishers are starting to apply AI to their sales operations. | | |
| | | | | To ensure consumers receive the increased communication brands plan for during BFCM, marketing teams are focusing on growing audience lists and testing deliverability. | | |
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howdy! | | | | | In 2023, some brands’ executive boardrooms are still insulated from the chill of crypto winter, for better or worse. But the rising pressure of crypto skepticism has made it more urgent than ever for companies to figure out how to use blockchain technology to support their core offerings and customer base rather than simply dropping branded NFTs and hoping for the best. | | |
| | | | | While the subscription market is booming, consumers are overwhelmed by the sheer volume and fragmentation of digital products and services. | | |
howdy! | | | | | The Financial Times has launched another lower-priced, subscription-based mobile app product a year after the debut of FT Edit to reach international readers. | | |
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| | | | | To draw in consumers and engage them from the beginning, marketers and advertisers must offer creative, enticing messaging that resonates in the receiver’s moment. | | |
howdy! | | | | | Influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators. | | |
howdy! | | | | | Some content creators are using generative AI tools to spark new levels of creativity and innovation and are sharing their experiences online in how they’re using these tools to streamline their workflows and boost productivity. | | |
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