Whatâs going on here? Apple unveiled its Vision Pro hardware this week, so itâll only be a few months until you can watch your bank balance shrink from the comfort of a dystopian society. What does this mean? Appleâs CEO has been hailed as an operations genius since taking the shiny, minimalistic helm, pulling the goliathâs market value up from $350 billion in 2011 to $2.8 trillion today. And in a bid to keep the momentum, Apple launched its âmixed realityâ headset this week: seven years in the making, the Vision Pro combines augmented reality with virtual reality. Gamers will be ready to click play on that bad boy, but Appleâs also set its sights on the workplace and hopes that software developers will whip up apps that could broaden the headset's capabilities. So with the potential to revolutionize both work and play, analysts are anticipating the Vision Pro will make up a hefty chunk of Appleâs sales within the next five years. Why should I care? The bigger picture: A mega Quest. Appleâs taking a massive risk here. At $3,499, the headsetâs twelve times pricier than the current bestseller, Metaâs Quest 2. Thatâs a steep price tag for some souped-up ski goggles, and even Metaâs struggled to make its cheaper version mainstream. And while Apple did redefine an industry when it launched the iPhone, itâll be a lot harder to disrupt a sector that even tech heads arenât fully sold on yet. For markets: Another mighty price. Appleâs shares fell after the news, possibly because of that tear-jerking price tag. But theyâre still in a lofty position: investors have been trusting Apple â with its solid revenue streams â as a safe haven to ride out these uncertain times, propelling its market value to more than the entire Russell 2000 index. But with the stock looking fairly expensive compared to the market and its own history, some reckon there could be a pullback to come. |