Four weeks ago Future plc Inc turned off most of its sites that were on Accelerated Mobile Pages. It knew the move had risks: namely, losing a lot of traffic given AMP is basically open-source code that strips down web pages so they load faster on mobile devices. But so far, the gambit has paid off. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Tests began last September when Future shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World. | | |
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howdy! | | | | | Embedded within Disney’s latest metaverse move are clues about the company’s vision for virtual space. | | |
| | | | | With the walls between people’s personal and professional lives crumbling, brands are reapproaching the way they use B2C and B2B data to reach customers. | | |
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howdy! | | | | | In this week’s Media Briefing, media editor Kayleigh Barber looks at how Gannett, Salon, The Atlantic and The Daily Beast are tweaking their subscriber acquisition tactics. | | |
| | | | | Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers. | | |
howdy! | | | | | In hopes to scale and broaden its audience share, DTC shape-wear company Shapermint has set its sights on Pinterest and TikTok. | | |
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| | | | | In-housing is in a state of evolution. Download this report to learn how in-house teams are adapting marketing tactics and internal processes to drive marketing growth. | | |
howdy! | | | | | After years of speculation, Google confirms it will retire mobile AdIDs from Android aping Apple’s privacy moves. | | |
howdy! | | | | | The BBC wants to hire 20 people based mostly in the U.S. to produce more analysis, data journalism, original investigations and live coverage. | | |
| | | | | Originally a newspaper reporter, Carter hosts two podcasts, has won an Emmy Award and has production company with fellow journalist Jemele Hill. |
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