* This chart and data were pulled from The Evolution of Digital Stock Trading report by Insider Intelligence. Purchase the report here to get immediate access to the full analysis. |
The popularity of self-directed trading and investing is on the rise, creating a huge opportunity for online trading platforms (OTPs)—companies that connect individual and institutional investors with the global securities market.
Since Robinhood's launch, the US and UK markets have seen an influx of OTP competitors rush in to secure a slice of the broader market Robinhood opened up. It's important to note that these new entrants into the stock trading industry are a class of their own, despite not being the first online trading platforms on the scene. | | Deep discount trading platforms. Examples in this category include Robinhood, Freetrade, eToro, Trading 212, Commonstock, Public, Trio, Atom, Bux, Stockpile, and Stake. The vast majority of these digital-native OTPs were founded post-2008 and offer both online and mobile trading and investment platforms. |
| Discount trading platforms. These are electronic brokerages that have been around since before the 2008 crisis, but which still provided access to human financial advisors and were able to charge trading fees as a result of this fuller service. Most launched in the 1970s and 1980s. What differentiated these players from full-service incumbent brokerages was that they offered their services via electronic platforms. |
| Full-service trading platforms. These are established incumbent banks whose investment banking units mostly predate digital stock markets. Examples include... |
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