Good morning, Marketer, we’re now beginning MarTech: Year Two.

If that sounds like the storyline from a graphic novel, I hope you share our excitement and anticipation for the journey ahead. Marketing technology is always rebooting, and marketers are loading up their utility belts with new tools that get them better prepared to face unknown adversaries. There’s some great cliffhangers, too, like the deprecation of cookies! 

We’ll try to stay a few panels ahead, as you’ll see below in our coverage of contextual, VR, firmographic data and more.

And to hone your skills with other martech heroes, suit up for the MarTech Master Classes coming up in June. Early bird prices expire on Saturday May 21 at midnight. 

Chris Wood,
Editor

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Shorts

On the move. Sneaker and streetwear chain SNIPES named Rich Foster as their new CMO. Foster most recently served as VP marketing for Epic Records. His experience in fashion comes from working with Sean “Diddy” Combs at Combs Enterprises, where Foster rekindled the Sean John brand, and from agency work on Adidas, Uniqlo and New Era. Foster isn’t the only SNIPES higher up with music industry success. Their Chief Creative Officer is DJ Khale