Polly Wong on the keys to D2C growth: distribution, marketing and product assortment Direct-to-consumer (D2C) commerce surged during the early stages of the Covid-19 pandemic, as new brands capitalised on the shift to online shopping, and mainstream brands – such as Nike and Levi’s – doubled down on direct sales channels.
Two years on, with physical retail regaining traction, and wider issues such as inflation, online advertising prices and tracking issues coming into play – how can D2C brands remain competitive? I recently spoke with Polly Wong, president of marketing strategists Belardi Wong, to discuss the topic. |
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Three marketing trends shaping the influencer industry in 2022 Authenticity, meta-influencers and the growing power of Pinterest. Creator management platform GRIN looks at three influencer marketing trends. |
