Another Burger King stunt
| | | | | | | | | | First Things First | | | | October 16, 2019 |
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| | | | | | | Burger King's Mascot Hand-Delivers Food Through Uber Eats | | | | | What we're quickly learning is marketers will use just about anything to create content. In this latest edition of user generated content, Burger King and MullenLowe took advantage of Ring cameras in Los Angeles area homes. As part of a partnership with Uber Eats, the King delivered orders and even dropped off some gift cards. Recipients like Activision's senior director of digital marketing Justin Taylor uploaded the footage on LinkedIn. The resulting video has generated 67,000 views. Not a bad return for a $25 gift card. Read more: Learn how Burger King pulled off its latest stunt. | | | | | | |
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| | | | | | | Dunkin' CMO Tony Weisman Steps Down | After just over two years at the helm of the brand formerly known as Dunkin' Donuts, CMO Tony Weisman is leaving the company on Dec. 1. He oversaw the company's ambitious rebranding, which included lopping off the Donuts of the brand's name. Read more: Brand marketing editor Josh Sternberg looked at how else the company has transformed in a short amount of time under Weisman. | | |
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| | | | | | | Executives Are Unhappy With Their Companies' Loyalty Programs | A new report conducted by the Harvard Business Review Analytic Services found that corporate faith in loyalty programs might be weakening: 58% of executives surveyed believe their organization’s approach to customer loyalty is ineffective. Executives aren't enamored with rewards points anymore, ranking them as the fourth most important part of a loyalty program. Read more: See what executives value most and where else their loyalty programs are coming up short. | | |
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| | | | | | | Brandweek on the Horizon | | | | | Brandweek is only a few short weeks away. Join brand leaders from some of today’s most recognizable brands to reflect on current challenges, develop actionable solutions and transform the way brands influence the world. Don’t wait to register, there are limited passes remaining and sales end on 10/28. | | | | | | |
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| | | | | | | What do mentees need to keep in mind? | Kelly Bayett, co-founder & creative director, Barking Owl When working with a mentor, take the advice but also listen to your instincts. There are going to be times where your intuition will tell you something different than the advice you are getting, or the mentor will be jaded by their own experiences. Pay attention to that inner voice. It tells you everything you need to know. Fern McCaffrey, svp, group account director, RPA Your mentor may not retain all the details, so level-setting or reminding them of key things you're working on is good at each session/meeting. A mentor is uniquely able to help you understand the political and business context you are working within—and may feel more at liberty to share information than your own manager. Questions you might hesitate to ask your own manager could be great material for mentor conversations. It's ok to ask a mentor for guidance on small things like etiquette and dress code, as well as big things like how to approach salary negotiations or career progression. David DeMuth, president and CEO, Doner Soak it all in, the good and the bad. You can learn as much (perhaps more) from your mentor's failures as their successes. | | | | | | |
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