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The Global Leader in Wealth Management Loses Its Crown |
Thanks to its centuries-old history of banking secrecy, client confidentiality, and geopolitical neutrality, Switzerland has long been a global banking and wealth management leader.
Deloitte reported that, as of 2021, the small European country managed $2.6 trillion in international assets…
Making it the world’s largest financial center, beating the US and Britain.
But two banks in Zurich, Switzerland, now threaten this nation’s wealth management crown.
Those would be the embattled Credit Suisse and its long-time rival, UBS.
In case you missed it:
Credit Suisse has been hit by scandals and losses for years. But the recent banking collapse and new troubles for the bank were the final straw.
UBS, the world’s largest wealth manager by assets under management, agreed to take over Credit Suisse in a deal brokered by Swiss authorities.
Even if the acquisition limits the fallout of letting Credit Suisse go under… |
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The aftermath of this event will “be very damaging" to Switzerland’s reputation as a stable country, according to Arturo Bris, Professor of Finance at the International Institute for Management Development (IMD).
For one, wealthy clients don’t like substantial structural changes like this because it creates uncertainty.
The client doesn’t know what’ll happen to their advisor if their assets/accounts will change in any way, or if the new merger will sell new products to the client.
JP Morgan analysts believe the newly-combined business could see ultra-rich clients — who make up 55% of both banks’ wealth assets — withdraw substantial amounts of assets.
Furthermore, wealthy new clients may no longer see UBS as a Credit Suisse alternative. They no longer have two massive and renowned wealth managers to pick from.
That could tempt them to turn to other “wealth havens”... |
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For example, Julius Baer is a Swiss wealth manager with a robust Asian presence (such as in Singapore and Hong Kong). It could snag clients who may otherwise have chosen UBS.
As a result, Julius Baer’s shares have surged over 10% during the past week.
Closer to home: The tiny European nation of Luxembourg may attract more wealth thanks to its tax haven reputation.
Now, Switzerland’s banking reputation has been declining slowly for years.
Other countries have pursued tax evasion more aggressively, which naturally pressured the Swiss banking sector to loosen banking secrecy.
According to Jan-Egbert Sturm, director of the KOF Swiss Economic Institute, Switzerland won’t fall entirely out of global banking in the future.
But the recent Credit Suisse crisis and international competition point to Switzerland losing its seat on the wealth management throne. |
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