Ads.txt lists of authorized sellers of a publisher’s inventory are not being audited regularly and are subsequently becoming places for fraudsters to hide. Read more below. Other things to know about | | |
|
| Top Stories |  |
|
| | | | | Ads.txt lists of authorized sellers of a publisher’s inventory are not being audited regularly and are subsequently becoming places for fraudsters to hide. | | |
|
howdy! | Video Anywhere | | | | Google won a contract last year to develop a system for Bouygues Telecom to serve targeted TV ads — using data such as browsing behavior and socio-demographic information — on its set-top TV boxes. | | |
| Sponsored by Tubular | | | | Prominent marketers at the Digiday Brand Summit told us their biggest concerns, ranging from the difficulty of scaling influencer campaigns to aligning teams while growing across multiple verticals. | | |
| Advertisement |  | | |
howdy! | | | | | “How can we whittle that down knowing that we’re building toward something greater?” Grossman asked. | | |
| Sponsored by Yieldmo | | | | As brand marketers scramble after mobile metrics, there’s one that’s proving particularly elusive: attention. In a new report, learn how marketers are trying to crack the code on user attention — and where they say they’re falling short. | | |
howdy! | Publishing in the Platform Era | | | | The publisher used to have a following of 40,000 until Facebook restricted the broadcast list size to 250. | | |
| Advertisement |  | | |
| Sponsored by WordPress VIP | | | | Effective content marketing is key to customer engagement. Join this webinar on Feb. 27 at 12:00 p.m. EST to learn how Salesforce is rethinking its content strategy. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Similar to Chrome’s January announcement about its intention to kill off third-party cookies “within two years,” publishers and the wider online ad community are left in a precarious state of “wait-and-see.” | | |
howdy! | Life Beyond the Cookie | | | | Over a year in the making, Insider has been testing Saga with 20 different clients. | | |
| | | | | "How can we whittle that down knowing that we're building toward something greater?" Grossman asked. |
|
|
