There is no consensus on whether this emerging role should sit in editorial, product, marketing or elsewhere.
May 24, 2019
Welcome to today's Digiday Daily. Here are some of our top stories, from a new role inside publishing companies to a dive into the WSJ's new comments strategy.
Publishers hunting for membership revenue need to test, develop and distribute new kinds of content for a specific pocket of their audience. That's given rise to new kind of role: the membership editor. Over the past six months, publishers ranging from HuffPost and BuzzFeed News to more specialized sites such as The Intercept and Texas Tribune have all put up job listings for membership editors.
New Huge CEO Pete Stein believes there's potential for Huge to grow by becoming a shop known for helping brands create a consistent experience for consumers across all of a brand's touchpoints -- be it Instagram or in-store: "We want to make a massive impact on the lives of consumers and businesses. We believe that our ability to bring the product and design thinking in combination with strong brand communications allows puts us in a unique position to impact the future of business."
The Wall Street Journal has introduced a new comments strategy in order to drive a higher quality of debate on its site and improve the experience for subscribers. Since last month, the publisher has reduced how many articles it opens for comments and put them all behind a paywall; it's starting to pay off.
Other things to know about
The Digiday Cannes Briefing is back. Sign up here for our daily email, presented with Vevo, to get updates on all things Cannes delivered to your inbox each morning from June 17-21.
As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It’s crucial to know where success lies and what’s blocking it.
Social media users can’t get enough of Instagram Stories — and brands have taken notice. In this webinar, we’ll discuss how businesses can better leverage Instagram for customer acquisition and retention.
Today’s advertisers and content providers must navigate a rapidly expanding entertainment universe. As viewing methods continue to evolve, the cluttered nature of the entertainment space is only becoming more evident.
