This edition of the Social Trends Quarterly covers a particularly turbulent time as trade wars and tariffs impact advertiser confidence and spend on social media. Stories this quarter include:
– Why Snapchat and Pinterest are positioning themselves as the Gen Z-friendly social platforms of choice in the midst of continued TikTok uncertainty.
– LinkedIn's evolution into an influencer platform and what this means for B2B marketing.
– Discord and Substack's push to position closed communities as the future of social media.
Any business wants to remove obstacles that stand between customers and their goals on a website – whether that's completing a form, signing up for an event, or making a purchase.
However, improving the rate at which customers take these actions, better known as conversions, can be challenging. In this article, we explore how established brands are applying conversion rate optimisation (CRO) tactics and what marketers can learn from their example, along with guidance from CRO experts.
The ability to provide excellent customer experiences remains a crucial differentiator for brands. This guide looks at the technology marketers need to deliver these experiences and support their CX strategy, covering:
- What software systems do businesses need to enable great customer experiences, and what features must they have?
- How can data be harnessed to gain a greater understanding of the customer?
- The right data and tech stack can enable personalisation and delivery of creative at scale, but what are some points marketers should look out for?
Register to join Econsultancy’s Digital Shift webinar hosted by industry expert Neil Perkin. This quarterly event highlights and discusses the key technology developments in digital marketing and ecommerce.
