The acceleration of ecommerce throughout the globe over the course of the pandemic has been hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
The quality of your ecommerce experience doesn’t depend solely on CX or digital experience (DX) managers. It doesn’t depend only on ops, development, marketing, customer service or product teams. It depends on all of them working together – seamlessly.
Every January for the last 11 years, Econsultancy’s founder Ashley Friedlein has summarised the trends set to impact the digital marketing and ecommerce community in the coming year and beyond.
Join Econsultancy as we debate these trends and hear from a panel of industry leaders about which opportunities they will be embracing and what they foresee as the big challenges for 2022.
Watch all the sessions back from Econsultancy and SAP's Together Works event and read the articles on how to deliver personalised shopping experiences that foster loyalty and generate repeat business.
B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.
This special edition of Digital Transformation Monthly begins the new year with a review of the major transformation trends that shaped a range of sectors in 2021, a year that was in many ways defined by the unprecedented one before it, but which still contributed several surprises and challenges of its own.
