We’re in the midst of what marketing and advertising experts have dubbed the "Shecovery." To get women back to the workforce, companies are prioritizing flexible work policies to better support overall employee health and wellness. Read more below. Other things to know about - Exclusive networking opportunity: Join us at the Digiday Publishing Summit in Vail, CO March 28-30. We'll discuss how media companies are building and adapting their business models as we continue to navigate this Covid era.
- As marketers create mobile-specific campaigns attached to tentpole events and the second-screen phenomenon, some are missing out on key steps. Sponsored by AdColony.
- Even though the benefits are clear, the adoption of automation and convergence for video differs, with organizational silos as a top obstacle. Sponsored by Xandr.
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| Top Stories |  | | Ivy Liu |
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| | | | | As the pandemic rages on, companies look to reverse course on the ‘Shecession.’ | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how TV news networks like CBS News are adding programming featuring their top TV talent to their standalone streaming services. | | |
| | | | | Media companies are updating their email newsletter offerings to utilize new native formats and transform the outcomes they can deliver for advertisers. | | |
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howdy! | | | | | Turkey’s gaming industry is mobile-first; few, if any, Turkish game developers focus on major console titles. Unlike console developers, who can spend years fine-tuning their games, mobile game developers are able to follow a spray-and-pray strategy, cranking out scores of mobile titles until one catches on. | | |
| | | | | TV viewership has reached all-time highs, but access to automatic content recognition data is often lagging. Marketers are turning to deduplicated viewership data to help. | | |
howdy! | | | | | Google is trialing a new proposal in its Privacy Sandbox initiative called ‘Topics’ which it claims will facilitate interest-based advertising long after it sunsets third-party cookies in its Chrome browser in 2023. | | |
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| | | | | Join this virtual event on January 27 at 1 p.m. ET for a deep dive into how teams can improve their data collection and management practices. | | |
howdy! | | | | | Unlike many esports orgs, ReKTGlobal is a diversified business with growing revenues. But it had to burn brand recognizability to get there. | | |
howdy! | | | | | Just around one third of agency respondents said that their agency’s remuneration strategies would stay unchanged. | | |
| | | | | Daniella Pierson diversified her newsletter business by building a creative agency to better serve the media company's advertising clients. |
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