The Long Goodbye is a 10-part series that takes a look at how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. In this series, we explore many facets of what this could mean for the industry and its major players, including how Apple is building up its own ad business and how publishers are navigating the changes.
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As the media industry begins to turn itself upside down before Google ends its support of third-party cookies, large cloud tech companies are using the upheaval as an opportunity to try and grow their cloud businesses. Read more.
Is Apple making a land grab for media dollars? Apple's interest in advertising are manifesting through the App Tracking Transparency (ATT) privacy safeguard.Read more.
As it stands, our clients are playing catch-up when it comes to Apple... For some brands, these changes from Apple are so much bigger than media — it’s a disruption to their business model.
- Confessions of a media agency exec on Apple's growing influence over advertising
Privacy: What’s in and out
