The Scoop: TikTok reveals first glimpses of strategy against U.S. ban attempts

Plus: Top editor won’t take WaPo job after all; American Airlines tries to rebuild trust after racist incident.

PR Daily Media Relations Awards now open for entries

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How I Got Here: PMI's Travis Parman on the key to excellence in storytelling

Travis Parman shares why Dolly Parton is the inspiration for his professional motto.

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7 simple tips for writing better headlines and subject lines

If your headline or email subject line is bad, the rest of what you write doesn’t matter.

By the Numbers: What average Americans really think of DE&I efforts

The more the programs are explained, the more people like them.

How PR Pros Can Earn Media This Year

In this report you’ll learn, directly from TV news producers, how it is still possible to earn media during the election year.

New social media features and updates to know this week

New updates from YouTube, Instagram and more.

When PR stunts go wrong -- or very right

Carrying out a successful PR stunt is one of the trickiest feats in the biz. But it can pay off.

Balancing risk and reward: GenAI in HR strategy

Generative AI revolutionizes HR with creativity, productivity and automation.

What communicators wish the C-suite knew about their work

Among the top answers: PR takes time and good comms requires early access.

Partnership is allyship: NYC Pride’s Sandra Perez on meaningful Pride integrations

Perez keynoted The PR Museum’s “Pride, Prejudice and Politics” virtual event.