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| New York Life wants you to get checks every month, like Lou Bega By Robert Klara Sometimes, you make a good investment without knowing it. For a struggling songwriter named Lou Bega, it happened in 1998 when he borrowed a few riffs from a long-forgotten tune by Cuban bandleader D?maso P?rez Prado, reworked the beat, then added some catchy lyrics. The result, as anyone who was around back then will no... Read more » |
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| Deutsch's new anthem ad turns an optimistic eye westward By Patrick Coffee |
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| Promoted Content by Spectrum Reach | | Targeting Multi-Platform TV |
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| The Handmaid’s Tale is bringing her even more acclaim than Mad Men did—and elevating the streaming service By Jason Lynch |
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| Ja Rule, Bella Hadid and Kendall Jenner were connected to the event By Katie Richards |
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| Acceleration Nation program focusing on STEM By Christine Birkner To attract the next generation of racing fans, Nascar went to the source. It hired 14-year-old director Amelia Conway to direct a new ad promoting Acceleration Nation, its educational program dedicated to science, technology, engineering and mathematics, or STEM, initiatives. The ad, created with agency 77 Ventures, features whiz kids in lab coats teaching a... Read more » |
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| Nothing that can't be handled over tea By Angela Natividad Divorce is a difficult decision to make in the best of times. But in many parts of the Arab world, where it's considered a man's prerogative, it's tougher still as a woman. Brands don't often enjoy taking on difficult topics, but a couple have started making sensitive overtures into divorce, including Ford and Ikea. Now,... Read more » |
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| Investigative editor Mark Mazzetti narrates By Erik Oster The latest The New York Times spot for its "The Truth Is Hard to Find" campaign takes a direct route to that message, via a bevy of redacted government documents and an increasing lack of transparency in recent administrations across parties and ideologies. Droga5 launched the campaign back in February with a series of print... Read more » |
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| How to prepare for a mobile-first world By Matt Derella Today, people instinctively turn to their phones and expect content to appear instantly, in just the right format. More than ever, that content and format is video. There are eye-popping numbers behind this trend. According to Cisco, video will make up over 75 percent of the world's mobile data traffic by 2020. With this acceleration... Read more » |
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| Type with pride, in honor of Gilbert Baker By Angela Natividad March 31 marked the passing of Gilbert Baker, who in 1978 created the Rainbow Flag--now a globally renowned icon for LGBTQ pride. To honor him, and give activists and Pride marchers a new tool for their arsenals, a free typeface appropriates the flag and its expression of hope. Created by NewFest and NYC Pride with... Read more » |
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| AI looks to the free-thinking potential of the human mind By Andy Shield There's something inherently human about this award-winning ad by BBDO New York. To think of an artificial neural network (ANN) coming close to this level of sentiment seems far-fetched. But actually, when you dig a bit deeper into the traits of successful ad creatives, is it really that hard to imagine? What is an idea,... Read more » |
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