Brand lift studies help advertisers learn what audiences consider most important, and provide access to metrics such as awareness, ad recall and affinity. In an increasingly privacy-minded world, these types of metrics will be more coveted, especially amid the deprecation of more traditional identifiers.

To help marketers uncover tactics and insights for awareness, recall and full-funnel success, this tactical guide highlights the challenges and benefits that come with accurate brand lift studies and provides actionable steps to improve campaign outcomes along the way. Download it to learn:

How to best plan a brand lift study
How to enable measurement of brand lift
How one brand used a brand lift study to measure brand perception
How to best improve brand lift accuracy and efficiency