As the podcast industry continues to boom, advertisers are building on their existing podcast advertising strategies to better reach and engage their target audiences through audio. 

Brands are jumping on opportunities to discover new podcasts hosted by independent creators to reach untapped audiences through authentic, host-read ads and dynamically inserted programmatic ads. In order to maximize campaign performance and ensure their efforts make a measurable business impact, marketing teams are also investing in podcast ad technology to support their strategies. This new guide from RedCircle unpacks how brands are approaching podcast advertising in 2022. Download it to learn about:

• The top podcast advertising challenges and opportunities
• How brands are approaching podcast ads to maximize performance 
• The role of technology in deploying and measuring podcast ad campaigns
• Action steps marketers are taking to improve strategies for the future