For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. On top of being more difficult to obtain, first-party data doesn’t always contain the information that marketers need for their campaigns.
Teams that were reliant upon the data third-party cookies provided will need to plan for a range of ways to access and develop invaluable customer information without cookies, such as leaning on alternative identifiers, universal IDs and ID-agnostic solutions.
This new Tactics + Insights guide unpacks the ways in which marketers are navigating post-cookies solutions such as alternative identifiers, universal IDs and ID-agnostic solutions. Download it to learn:
- The available post-cookie identifiers
- Cookieless environments and how to factor in contextual targeting
- How third-party data enriches first-party data
- The future of IDs for targeting
Sponsored by: Eyeota, a Dun & Bradstreet company
