The Marketing Potential of Behavioral Data

Why movement data helps marketers understand targets better - Hi John,

Behavioral data—specifically telematics data about how, when, and where people drive—is increasingly being used by marketers to better understand and attract valuable customers.

An understanding of target customers’ movements on the road can give a competitive advantage to marketers within the automotive and auto insurance industries, as well as ride-share and delivery services, quick-service restaurants, retail chains, and many other businesses.

Register here for "How Behavioral Data Can Transform Your Marketing Strategy," presented by Arity, and learn:

How to use behavioral data to optimize for the key performance indicators that matter most Why data about how people move in the real world is critical to understanding and reaching your best customers What tools marketers need to contribute profitable growth to their organization Plus! Use cases that demonstrate how driving data is being applied by a wide variety of marketers

Please reserve your seat today. Space is limited. This webinar will take place on Wednesday, April 6 at 2pm ET / 11am PT.

This Tech-Talk Webinar is sponsored content by Arity.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues who may be interested in a metric they may not have considered. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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