Sep 26, 2023

Good morning, Marketer, happy 1st day of The MarTech Conference!

The MarTech Conference — our free, online, two-day marketing technology summit — kicks off today at 11 a.m. Eastern Time. You can register for it here. It starts out with the keynote: “Getting the most out of your martech: Strategy, technology and people.”

Then there’s panels on a huge array of topics (check out the agenda here). They include MOps, AI, agile marketing, CDP, content marketing, clean rooms and more — and that’s just today. Can’t make it to a particular session? Don’t worry, on-demand access is included with your registration. Hope to see you there!

Constantine von Hoffman,
Managing Editor

Marketing management

Why you’re not getting credit for your marketing efforts — and how AI can help

Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.

Google Analytics 4 (GA4)

Separating fact from fiction: How real are the problems with GA4?

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Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming.

Spotlight interviews

Kath Pay: Spotlight on the expert

Kath Pay has spent her entire career in email marketing, as a solutions provider, a consultant, a writer and a speaker. She still loves it.

Email & data

The email evolution-- Get insights beyond the '@'

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The humble email address: More than a digital identifier, it’s a gateway to groundbreaking strategies in marketing, analytics, and security. Ready to harness the full power of email?

Connected TV and OTT

Samsung Ads introduces new CTV ad types

Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers.

Marketing analytics

15 low-cost alternatives to GA4

Why-analytics-experience-is-a-sought-after-marketing-skill-today

GA4 isn't the only sophisticated and inexpensive web analytics tool on the market. Here are 15 others you might want to consider.

Loyalty marketing

Strengthen customer loyalty with SMS marketing

Learn why now is the right time to implement SMS marketing and get essential tips to build deeper loyalty through text.

Marketing attribution

Marketing attribution: What it is, and how it identifies vital customer touchpoints

Here's why marketers need to know which channels and events contribute most to the bottom line.

Live today

[Today] Discover game-changing technology for free

Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses.

Grab your free pass

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